Marketing News

Fenty Hair Launches at Sephora at Kohl’s

The lineup of nine reparative haircare and styling products are now available at 855 Sephora at Kohl’s doors in the US and on Kohls.com.

Fenty Hair – Rihanna’s latest beauty venture and debut hair product line – has launched at Sephora at Kohl’s.

The lineup of nine reparative haircare and styling products are now available at 855 Sephora at Kohl’s doors in the US and on Kohls.com, marking the second retail expansion for the brand since its launch at Sephora in September 2024.

Fenty Hair joins Fenty Beauty, Fenty Skin and Fenty Eau de Parfum at Sephora at Kohl’s.

Product Assortment

Fenty Hair The Mini Maintenance Crew Universal Start’r Kit ($47) includes a moisture repairing shampoo (Mini The Rich One Shampoo) and deep conditioner (Mini The Richer One Deep Conditioner), a professional-grade bond-building treatment (Mini The Comeback Kid), and a heat protectant styling cream (Mini The Protective Type).

Fenty Hair The Protective Type 5-in-1 Heat Protectant Styler ($29) protects up to 450°F and smooths, defrizzes, detangles and hydrates. Plus, it repairs split ends and reduces breakage with Replenicore-5’s proteins and amino acids.

Fenty Hair The Homecurl Curl-Defining Cream ($29) is a multi-benefit cream that repairs split ends and helps define and hold curls without feeling crunchy or dry.

Fenty Hair The Comeback Kid Instant Damage Repair Treatment ($36) is a professional-grade bond repair treatment without the complicated steps or breaking the bank. It penetrates deep into the cortex of all hair types and textures thanks to its proprietary bond-building formula and Replenicore-5 so that you’ll see up to 75% improvement in damage and 72% in strength. Hair instantly looks and feels healthier, moisturized, softer and smoother with one use, per the brand.

Fenty Hair The Rich One Moisture Repair Shampoo ($30) cleanses with a plush, moisturizing lather. It also repairs split ends and reduces breakage while delivering weightless moisture.

Fenty Hair The Rich One Moisture Repair Conditioner ($30) is a daily luxe conditioner that instantly repairs, de-frizzes and conditions hair for smoother, healthier-looking hair after one use, per the brand.

Fenty Hair The Richer One Moisture Repair Deep Conditioner ($30) is an intensely moisturizing conditioner that spreads and melts into dry, damaged hair easily for faster conditioning with less product.

Fenty Hair The Gelly Type Strong Hold Gel ($26) is a high-performance strong hold gel gives users the ultimate style control for high ponytails, topknots and slick backs, while repairing and nourishing strands.

Fenty Hair The Controlling Type Hair-Thickening Edge Control Gel ($18) lays, smooths and locks hair in place all day without flaking or building up. Plus, it thickens fragile edges and reduces breakage.

Fenty Hair The Side Stick 3-in-1 Edge Tool ($18) Luxe is a vegan bristled-brush, comb and precision chrome tip that effortlessly smoothes baby hairs, swirls strands and taming flyaways.

Fenty Hair is available now at Kohls.com and select Sephora at Kohl’s stores.

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